The project is the planning of an emotional experience inside the Marazzi stand, at Cersaie 2020. The concept is to know how to enhance the importance of the brand at a technological and design level using TIME as a key between Marazzi and the people.
The concept of the stand was designed as an exhibition path and the communication strategy through a promotional video. Analyzing the brand identity of the company the video is a storytelling strategy with a specific brand voice.
CLELIA LIBERTI 