The value of time

The project is the planning of an emotional experience inside the Marazzi stand, at Cersaie 2020. The concept is to know how to enhance the importance of the brand at a technological and design level using TIME as a key between Marazzi and the people.
The concept of the stand was designed as an exhibition path and the communication strategy through a promotional video. Analyzing the brand identity of the company the video is a storytelling strategy with a specific brand voice.